The current image-based 3D display technology and NIRS are introduced into the product sales model of the mahogany furniture industry, through comparison of the traditional display technology and 3D display technology, illustrates the three-dimensional display technology in the mahogany furniture industry electronic business platform practicality. Designed to mahogany furniture sales display platform.This paper focuses on the construction of 3D display platform for mahogany furniture products, including the core technology of platform construction and the process of 3D display using jQuery technology. At the same time, 3D display technology and near infrared spectroscopy are used to realize the products of mahogany furniture online identification. Mahogany furniture products 3D display for the site adds a lot of characteristics, but also highlights the unique characteristics of furniture products for customers with a full range of product information, mahogany furniture online identification to ensure that the mahogany furniture products authenticity, which can increase the sales rate of products, this new sales model for the development of e-commerce mahogany furniture industry has important significance, the prospects are very impressive.